POCKET.WATCH ENTERS INTO GAME CHANGING LONG-TERM PARTNERSHIP WITH RYAN TOYSREVIEW, THE MOST VIEWED YOUTUBE CHANNEL IN THE UNITED STATES
The company is designing a multi-platform franchise development plan for Ryan ToysReview that will extend its brand into publishing, licensing, original premium programming, merchandising and more
LOS ANGELES, Calif., September 26, 2017 – Pocket.watch, a media brand that creates, acquires, distributes and curates content for kids age 2-11 across a variety of platforms, today announced that it has entered into a long-term partnership with Ryan Toys Review, the most viewed YouTube channel in the United States. Ryan ToysReview has generated over 700 Million video views in the last thirty days and was launched just under two years ago making it one of the fastest growing channels in the history of YouTube. The partnership, tailored exclusively for Ryan Toys Review, will feature a multi-platform franchise development plan, that will supercharge the channel’s growth by extending it into books, apps, licensing and merchandising, premium original content and more.
“We have set out to work with brands that are breaking the mold in children’s entertainment and Ryan ToysReview is doing exactly that,” said Jon Moonves, Chief Strategy Officer of pocket.watch. “Ryan ToysReview has not only built a successful channel but also a brand with a very unique point of view. We are ecstatic to have the opportunity to help Ryan ToysReview usher in their next phase of growth.”
As part of the first major partnership for Ryan Toys Review, the channel will gain direct access to pocket.watch’s team of industry luminaries including Chris M. Williams, Albie Hecht, Jon Moonves, and new CRO Stone Newman, known for their unique ability to help turn digital brands into multi-faceted franchises. The partnership will also give Ryan ToysReview the support of a team of digital experts who can help the channel stay ahead of the curve with the latest tools, trends and techniques for ensuring that all content created engages the widest possible audience. As part of the partnership Ryan ToysReview will also be granted a significant equity stake in pocket.watch, a media company that has experienced explosive growth over the past few months.
“While we have experienced tremendous success on our own, when we met with Chris, Albie, Jon, Chase and the team at pocket.watch, we knew we had only scratched the surface of what Ryan ToysReview could become,” said Shion at Ryan Toys Review. “Pocket.watch’s innovative business model and out of the box vision for our brand was unlike anything we’d heard before. We have been courted heavily by a number of media companies in the past, but with pocket.watch we know we have the right partners to bring Ryan ToysReview to entirely new heights.”
The deal team for pocket.watch was led by Williams, Moonves and pocket.watch’s Head of Partnerships, Chase Landau, while Ryan ToysReview was represented by Jason Russell of Jacobson, Russell, Saltz, Nassim & de la Torre. The partnership provides pocket.watch with exclusive access to Ryan Toys Review’s library of videos for packaging and distribution on pocket.watch-branded offerings outside of YouTube, intellectual property from Ryan ToysReview that can be transformed into franchises by collaborating with pocket.watch’s seasoned creative team, and a variety of exclusive commercial opportunities including branded integrations, sponsorships and licensing brought about by Ryan Toys Review’s significant audience reach and brand.
“I could not be more thrilled to be partnering with Ryan Toys Review,” said Chris M. Williams, Founder & CEO of pocket.watch, “Not only have they created tremendous audience with their YouTube channel, but they are incredibly smart entrepreneurs who aspire to build a massive worldwide business.”
Pocket.watch’s partnership with Ryan ToysReview culminates a busy couple of months for the media company. In the past weeks alone, pocket.watch has made a series of significant business, partner and content announcements that have gained the attention of the industry. These announcements include a partnership with SNL’s Kenan Thompson for development and production of a new premium live-action sketch comedy called pocket.watch presents Skoogle, as well as the addition of the media brand’s first Chief Revenue Officer, Stone Newman, who has a proven track record for supercharging the growth of brands by finding licensing, merchandising and sponsorship opportunities that position them as leaders on a global stage.
For more information about pocket.watch, the company’s recent announcements and its upcoming slate of content, please visit: https://pocket.watch.
Pocket.watch is a media brand that creates, acquires, distributes and curates entertainment for kids ages 2-11 and presents it across a variety of platforms. The company was founded in March 2017 by Chris M. Williams and is located in Culver City, CA where it maintains an office and studio. The management team is made up of studio veterans and visionaries from traditional and digital entertainment including Albie Hecht, Jon Moonves and David B. Williams. Investors include Third Wave Digital and United Talent Agency (UTA), as well as notable strategic angels including Les Moonves, Robert Downey Jr. (Team Downey) and Jon Landau.
Rachel Rogers / Ashley Lyublinsky