Mattel was looking for a way to tap into Kids Diana Show’s unrivaled popularity with young girls with a focus on music.

Hasbro was looking to reach tween boys with a mega influencer who could highlight key product features of their new Beyblade X Tops.

Partnered with Paramount for a custom activation around Clifford The Big Red Dog that included bespoke mini games and an adoptable clifford in the Ryan’s World Roblox Experience, along with custom Influencer Let’s Play videos on YouTube. Stats include 75K Clifford item adoptions across 600k Game Sessions.

As part of a year long partnership with Nintendo, Ryan and family surprised the Boys & Girls Club at the Nintendo flagship store in New York. Stats include a 38% lift in Nintendo Switch ownership among Ryan’s World fans.

To help build awareness for Universal and Illumination’s brand new film, Migration, about a migrating duck family  pocket.watch developed custom assets featuring the animated family of ducks migrating through popular YouTube videos. Stats include a 5% higher VCR on YouTube Kids compared to standard brand media.

Hasbro was looking for wide reach with kids 6+ to build awareness for their new N series blasters. Clock.Work utilized the growing popularity of YT Shorts and creator duo Lankybox to create a series of playful thumb-stopping shorts.